Let's start with some trivia
Lithuanian 🇱🇹 trivia that is. Brought to you by Arminas Zukauskas, Clearbit’s Growth Engineer, based in Kaunas, Lithuania.
In Lithuania, if someone fails at something they are:
- Slicing mushrooms
- Chopping carrots
- Mushing potatoes
Answer at the bottom.
💸 My money don’t jiggle jiggle…
… and now that I’ve got that stuck in your head, let’s begin.
Another shift is upon us. More than ever, marketing teams aren’t just responsible for driving traffic and leads. They’re under pressure to deliver real, measurable results — revenue. 💸
In response, many marketers are starting to make the shift toward revenue-driven marketing.
*Enter marketing jargon definition here*
Revenue-driven marketing is a strategic and systematic approach that focuses all marketing activities on discovering, engaging, and converting ideal customers to generate revenue.
Sorry for the mouthful. Thankfully, implementing revenue-driven marketing isn’t actually as complicated as it sounds. In fact, many marketers — including Clearbit customers — have already been putting some of these principles into practice.
To make this shift easier, we’ve laid out the what, why, and how for you in 3 short blogs:
What is revenue-driven marketing?
- 3 rules to building a revenue-driven marketing strategy
3 ways Clearbit enables revenue-driven marketing
It’s kind of crazy how much time and money marketers spent calculating a company’s TAM before this tool.
Here’s how it works:
🔎 Instantly calculate (or re-calculate) your Total Addressable Market in real time
🔓 Discover new segments and industries to break into
👥 Generate a target account list for your sales team to pursue
… all for free.
You can calculate your TAM in less than a minute (I tested it) so give it a try, it’s free!
❓The answers you’ve been searching for
We’re a big fan of webinars here at Clearbit, but we know not all webinars are made equal.
Nothing’s worse than wasting 30 minutes of your day watching webinar fluff without getting any real answers.
So when we decided to wrap up our Marketing Sells series with a recap webinar, we made sure it was worth it.
We got some of the best experts we know to answer your *burning* marketing and sales questions:
Dave Gerhardt, Founder at Exit Five
Tara Robertson, Sr. Demand Generation Manager at Chilipiper
Matthew Ferriss, Sales Director, Strategic Accounts at Bombora
Hosted by Colin White, Head of Demand Generation at Clearbit
If you missed the live event, here are some of the questions we answered:
- How do you get buy-in from leadership to be closer aligned to revenue metrics?
How closely should marketing and sales work to plan for the quarter ahead?
- What are the best ways to deliver feedback between sales and marketing?
- What marketing materials do sales teams actually care about?
- How should marketing teams contribute to cold outbound efforts?
Click to hear their answers.
📚This isn’t your grandmother’s book club
We’d like to officially announce the 📚Clearbit Book Club📚
Every month we’ll announce a new eBook we’re reading. Read along with us and share your takeaways as we share ours on Twitter and LinkedIn. #ClearbitBookClub
Go ahead, download the eBook for yourself, your coworker, neighbor, whoever… it’s free (and digital)!
First one to the last chapter wins!
- Alex and the Clearbit team
Trivia answer: A. Slicing mushrooms
🌈 The more you know.