Hiya Janet!

This week I was struggling to make sense of and validate some super simple web analytics numbers. Last week, we dealt with some user data changes (fixes! ironically, these were fixes!) made in our system that mistakenly triggered emails.

Data is a struggle, man (and woman).

What adds to the frustration is the almost-flippant declarations of how marketing and other teams are becoming more data-driven and data-informed. 

What does that actually mean in the day-to-day? Can we talk about how difficult it can be to do this all well, even in a healthy culture of harnessing data? And how easy it is to get lost in tiny optimizations and A/B tests that, well, might not be making a meaningful impact?

So our blog post for you today: How to Pull Off Data-Informed Marketing that Matters.

Working on this definitely made me want to ask y'all what your struggles are with using data well in marketing and the customer lifecycle ...

... which also got me thinking about a little newsletter experiment we did, where we randomly connected interested Customer.io newsletter subscribers to each other for a chat.

That was over 2 years ago! So here's the serendipitous connection experiment, 2017 edition. The mission: introduce yourselves over email and set up a chat about email marketing and your current data challenges and dreams — and report back on how it went.

Interested? Fill in some info here by Thursday, October 12, 11:59 pm EST, and I'll send out your random connections. Hooray for human interaction!

Cheers,
Janet